Saturday, August 25, 2012

Will Renault Compete With Passat In 2016?

On the far side of the pond, there is a rumor that Renault is not going to pull out of the UK market as many had predicted. Rather, the mongers of rumors would have us believe, the French automaker is going fight to gain market share in the land of William and Kate with a sedan that may, if the words are correct, slay the dragon that is the Passat.

Speaking about how automakers must compete in Europe, Stephen Norman, Renault's marketing chief, said, Fifty per cent of the upper-medium car market is in the UK and Germany. If you want to succeed in that market, you have to succeed in those countries. We can't leave the Passat to succeed on its own in the upper-medium market.

It is these types of comments that have the Euro-tongues a-wagging. Up until just recently, the word in Europe was that, at best, Renault was satisfied trying to survive on the crumbs found in the lower levels of the auto market or, at worst, going to shut its dated shutters forever. If Renault does produce an upper-medium sedan for the UK market, industry observers believe it will be for model year 2016.

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